When it comes to social media marketing these days, we hear about TikTok and Instagram all the time. It can be easy to think of Facebook as something you “keep monitoring” while you put all your efforts into producing Instagram Reels or Stories. …
We at Equiflor continually work to help you grow your floral business. That means being at the forefront of trends and new opportunities. And that’s why we’re proud to share the beauty of Rio Rose Lilies with you. …
As florists, we all share a similar purpose and passion: to bring love, joy, and happiness through the power of flowers. And that’s particularly true when it comes to sympathy flowers. Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy business that will sustain you for years to come. Here are five ways to do just that: …
When it comes to flower arranging, we know you’ve got what it takes. But we also know that you’re always learning ways to improve your skills and make drop-dead gorgeous arrangements. That’s where the flower color wheel comes in: When you’re deciding on color combinations for your beautiful floral designs, the color wheel can be your best friend. So, here are a few ways to use it when planning and designing your arrangements. …
It’s always great news when we see strong sales during a holiday, despite all the challenges. And Mother’s Day continues that streak of blossoming sales! …
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