Sympathy P.R.E.P. (Plan, Review, Execute, Profit)

July 13, 2021 Rio Roses / Equiflor

One of the most significant moments in life is when loved ones come together to celebrate someone who has passed. Sympathy flowers are a powerful way to show love and support during such a vulnerable time.

Rio Roses Showcases Our New Lisianthus at the 2021 Floral Distribution Conference

July 6, 2021 Rio Roses / Equiflor

“Stronger together, better than ever” was the theme of this year’s WF&FSA Floral Distribution Conference, and it was certainly evident as so many floral wholesalers and suppliers came together for the first time in over a year. It was exciting to reconnect and celebrate how we are working together through these challenging times.

Society of American Florists Names New President-Elect

Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect.

Mother’s Day 2021 Results: A Blooming Success!

June 29, 2021 Rio Roses / Equiflor

With all the changes in the floral industry this past year, we anticipated that Mother’s Day sales would be high. And we were right.

4th of July P.R.E.P. (Plan, Review, Execute, Profit)

June 25, 2021 Rio Roses / Equiflor

July 4th is almost here, but that doesn’t mean you don’t have time to prepare. Email marketing is one of the fastest and easiest ways to get your promotional message out. And emails get results: One study found that 4th of July emails can bring 32% more revenue than standard marketing emails. Here are a few ways to use email marketing to increase your 4th of July flower sales: