8 Online Floral Marketing Tips For a Merry and Bright Christmas Season

December 19, 2023 Rio Roses / Equiflor

The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly with a blooming digital marketplace. Here are eight proven online marketing tips to make your Christmas floral sales flourish.

5 In-Store Christmas Marketing Tips to Boost Your Floral Sales

December 11, 2023 Rio Roses / Equiflor

It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled with fragrance and color? Here are five effective in-store marketing strategies. During the festive season, they grab attention and make shopping unforgettable.

Captivating Gen Z: 8 Ways to Market Your Floral Business on Social Media

October 31, 2023 Rio Roses / Equiflor

Marketing to a Gen Z audience may feel like you’re entering a whole new world. That’s because you are! Gen Z is the first generation who grew up with digital technology, so they’re highly connected and socially conscious. They are also cautious of any attempts to sell them. So, how do you market your products to people who don’t want to be sold to? Here, we provide eight ways to help you do just that.

5 Proven Floral Marketing Strategies for a Profitable Halloween Season

October 26, 2023 Rio Roses / Equiflor

Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity to enchant your customers with spellbinding arrangements — and maximize your profits! Here, we provide five effective marketing strategies to increase the demand for your flowers during this festive time of year.

7 Bewitchingly Ideas For Your Halloween Floral Arrangements

October 26, 2023 Rio Roses / Equiflor

Featuring unique and stunning Halloween arrangements in your store and online is a sure way to grab attention — and customers. Here are nine ideas you can use to design your own spooktacular arrangements and floral designs for Halloween events.