We’ve just recovered from the biggest floral holiday of the year (Valentine’s Day), and now we’re heading into the third biggest holiday: Mother’s Day! We know you’re well into planning, but we wanted to give you a few tips to help you make this Mother’s Day the most profitable yet. Here are eight simple tips to add to what you’re already doing to prepare and market your flowers: …
Mother’s Day is the third most productive and profitable day for florists — so we know you’re well into your preparations! But to get you even more excited for what’s to come, we’ve gathered some forecasts for this year’s holiday. …
We all know how challenging the retail landscape is right now, from inflation to labor shortages to supply chain issues. As a floral industry professional, what can you do to keep up with these challenges and continue to stay profitable? It comes down to knowing what customers are willing to spend their money on and providing it to them. …
We were excited to see that WF&FSA’s 2023 Floral Distribution Conference was back in Miami this year. The theme was “the future in bloom,” and the conference featured fantastic opportunities for connection, learning, and sparking innovative ideas to move the floral industry forward. …
Easter is a major celebration in the United States — with some major spending. You can tap into this massive holiday with clever marketing of your floral offerings. We’ve gathered six proven strategies to help you do just that. …
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