Novelties and innovation are important to our floriculture industry, which is why throughout the year we make a special appeal to growers to register for the Glazen Tulp, so that their products can get the attention that they deserve.The Glazen Tulp Award is a highly prestigious award in the floriculture sector. The award goes to the best market introduction in the following five categories: …
You want your customers to enjoy your beautiful flowers for as long as possible so with every bouquet being sold, you give care tips and also add a flower food sachet. This way you make sure that your customer can enjoy the bouquet for at least 8 days and will return as a happy customer. But are you giving enough flower food? An independent test carried out by Royal FloraHolland states that flowers stay beautiful longer with the right amount of flower food compared to tap water alone. …
In this series of columns, we give the floor to the directors and managers of Royal FloraHolland. This time, CEO Steven van Schilfgaarde looks back on the past year. “We have really changed over the past year, both in terms of content and our approach.” …
Royal FloraHolland introduced the Glazen Tulp Award to encourage growers and breeders. This is an award for the best market introduction in the area of flowers and plants. Marginpar was the winner in the Cut Flowers category last December. How do they look back on this glorious moment? …
Who will have the best market introduction in 2021-2022? The first voting round for the Glazen Tulp was recently completed, resulting in a number of semi-finalists. …
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