Sign Up Your New Product for the Glass Tulip Awards 2020-2021

February 20, 2020 Royal Floraholland

Do you have a special and new cultivar that will be on sale in 2020/2021? If so, you qualify for the Royal FloraHolland Glass Tulip Awards 2020-2021. This important award is given to the best market introduction in the floriculture industry.

Royal FloraHolland’s 2020 Sustainability Ambitions

January 10, 2020 Royal FloraHolland

Sustainability is one of the pillars of Royal FloraHolland’s strategy. It offers our members the opportunity to distinguish themselves and strengthen their competitive position. In addition to that, of course, it contributes to making our market place and sector as a whole future proof.

The New Roots of The Flower Trade

November 6, 2019 JEZ FREDENBURGH, BBC

For more than 200 years, the heart of the global trade in cut flowers has been the Netherlands. The world’s largest global auction for flowers began, famously, in a pub.

MacaRouge Takes Pride of Place at Royal FloraHolland Trade Fair Aalsmeer

October 31, 2019 FleuroStar

After winning the coveted FleuroStar Award during the FlowerTrials in June, Begonia MacaRouge is gearing up for the upcoming pot and bedding plant season.

Towards a Reduction of Plastic Waste in the Floriculture Chain

October 30, 2019 Royal Floraholland

As the market leader in transport packaging, Royal FloraHolland has a responsibility to reduce waste, which includes plastic waste. That is why we, together with 85 other leading companies and organizations, signed the Plastic Pact NL. Yme Pasma (COO) explains how we, as floriculture industry, can make transport and product packaging more sustainable.