Barry Callebaut Expands Ruby Chocolate into New Segments with the Debut of Ruby Chocolate Baking Chip

April 12, 2023 Barry Callebaut Group

The ruby chip will fall into the premium category of Barry Callebaut’s comprehensive Intense Indulgence solutions portfolio, which represents the attitude of customers who are dedicated to enjoying life to the fullest and seeking products that are a feast for the eyes and taste buds.

FDA Advances Ruby as the Fourth Type of Chocolate After Dark, Milk and White

November 25, 2019 Barry Callebaut

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has been granted a Temporary Marketing Permit (TMP) by the Food and Drug Administration (FDA) in the United States, clearing the way to market Ruby as chocolate in the United States. Ruby’s unique taste, color and composition, made from the Ruby cocoa bean, required a TMP from the FDA for it to be marketed as the fourth type of chocolate.

Ruby Chocolate Celebrates Its First Anniversary

March 20, 2019 Barry Callebaut

It is just over a year ago that ruby chocolate caught the world by storm – and consumers flocked to the KITKAT® Chocolatory in Tokyo to get their hands onKITKAT® Chocolatory® Sublime®Ruby. Ruby chocolate was discovered and created by Barry Callebaut.

The Food Trend to Watch out for in 2019: Ruby Chocolate

January 28, 2019 Barry Callebaut

Ruby chocolate is recognized around the world as the food trend for 2019 by research agencies, media and food experts. This fourth type of chocolate has also been awarded for its innovation in the United States and the Middle East.