Sabra made hummus history last night during Super Bowl LIV with the airing of its first Super Bowl commercial. The spot featured visually compelling sets and a jaw-dropping cast of 19 celebrities and influencers sharing their favorite and unique ways to enjoy hummus asking fans, “How do you ‘Mmus?” …
“The Super Bowl is the biggest dipping occasion of the year and we’re making sure Sabra plays an unforgettable role in this years’ game,” said Sabra CMO Jason Levine. …
For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. …
Sabra is kicking off the busy summer BBQ season by coming to the rescue of panicked BBQ hosts nationwide. The brand went live with 1-866-Code-Vegan and CodeVegan.com today, offering consumers Rescue Kits filled with vegan BBQ flatbread recipes, product coupons and quirky laptop stickers all designed to remind vegans and omnivores alike that the answer to your summer menu challenge is already in the fridge …
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