Sabra to Grow Unique Tahini-Grade Sesame Seeds in the U.S.

The first-of-its-kind seed variety was developed by Sabra specifically to bring ideal flavor and texture to tahini, a key ingredient in hummus. A leader in plant-based foods, Sabra has long invested in category growth-driving initiatives and has filed a patent application on the seeds.

Sabra Super Bowl Commercial Asks America “How Do You ‘Mmus?”

February 3, 2020 Sabra Dipping Company

Sabra made hummus history last night during Super Bowl LIV with the airing of its first Super Bowl commercial. The spot featured visually compelling sets and a jaw-dropping cast of 19 celebrities and influencers sharing their favorite and unique ways to enjoy hummus asking fans, “How do you ‘Mmus?”

Sabra’s Super Bowl Teasers Feature an Unexpected Group of Stars

January 24, 2020 Sabra

Sabra unveiled teasers for its first-ever Super Bowl commercial as the brand prepares to move hummus from the sidelines into prime time for the biggest dipping occasion of the year.

Sabra’s First-Ever Super Bowl Spot Puts Hummus and Viewers in the Game

January 7, 2020 Sabra

“The Super Bowl is the biggest dipping occasion of the year and we’re making sure Sabra plays an unforgettable role in this years’ game,” said Sabra CMO Jason Levine.

Sabra Presents ‘Whirled Peas’ in NYC – Deliciously Mixing Things up at Hummus Pop Up

October 10, 2019 Sabra

If you think hummus is a dip, prepare to think again if you score a reservation at Sabra’s Whirled Peas, a limited-time pop-up experience boldly reimagining the versatile Mediterranean dish as inspired by global culture and cuisine.