Chef Pierre Celebrates 100 Years of Pies at Iconic Cherry Pie Festival

June 24, 2022 Sara Lee Frozen Bakery

Sara Lee Frozen Bakery announced their Chef Pierre pie brand will commemorate 100 years of quality pie baking at the 2022 National Cherry Festival in Traverse City, Michigan. Celebrating nearly 60 years and over 6 billion pies baked at their Traverse City bakery, Chef Pierre’s sponsorship at this year’s National Cherry Festival will be a fitting tribute to the bakery’s dedication to the Traverse City community.

Sara Lee Frozen Bakery Issues Allergy Alert on Undeclared Peanuts in Pecan Pies

May 12, 2021 Sara Lee Frozen Bakery

Sara Lee Frozen Bakery announced today the recall of specific lots of select Sara Lee, Chef Pierre and Devonshire pecan pies produced between March 4 and April 1, 2021, because the product may contain undeclared peanuts.

Sara Lee Frozen Bakery Announces New Superior on Main Peanut and Tree Nut Free Desserts

“Consumer response to the Superior on Main’s transition to a peanut and nut free facility late last year was extremely positive,” said Curt Coolidge, General Manager, In Store Bakery at Sara Lee Frozen Bakery. “With approximately 10 million Americans living with peanut and tree nut allergies, we are delighted to introduce new, nut free desserts to the grocery in-store bakeries to meet consumer demand.”

Sara Lee Frozen Bakery Announces Superior on Main Primary Bakery to Go Peanut and Tree Nut Free

September 1, 2020 Sara Lee Frozen Bakery

Sara Lee Frozen Bakery announced today that the primary bakery producing Superior On Main® branded sweet baked goods is transitioning to operate as a peanut and tree nut free facility. The bakery produces Éclairs, Brownies, Madeleines, Black & White Cookies, as well as everyday and seasonal Iced Cookies. This is the first major production announcement for Superior on Main® under the integration of this business into Sara Lee Frozen Bakery, following the acquisition in August 2019.

Hostess Brands to Sell Superior Cake Products to Sara Lee Frozen Bakery

August 5, 2019 Hostess Brands

Andy Callahan, President and Chief Executive Officer of Hostess, said, “Superior has been a high performing business and we believe that it will continue to thrive in Sara Lee Frozen Bakery’s portfolio as we focus our future investments on areas of our business that better leverage our core competencies and pillars for growth.”