Sara Lee Bread Delights Fans with $10K Giveaway in Honor of NEW Delightful Soft & Smooth Wheat Bread

November 22, 2021 Bimbo Bakeries USA

To make the upcoming holiday season a little more Delightful, Sara Lee® Bread is celebrating the launch of its new Sara Lee Delightful® variety – Soft & Smooth® Wheat Bread – with a nationwide sweepstakes. The Surprise and Delight(ful) sweepstakes will land one lucky fan a grand prize of $10,000 and a year’s worth of Sara Lee Delightful® breads to kick off the holiday season and New Year!

Sara Lee Artesano Launches Sweet Escapes Sweepstakes and New Sweet Loaves Varieties

October 20, 2021 Bimbo Bakeries USA

To celebrate the launch of two new Sara Lee® Artesano™ Sweet Loaf varieties – Cinnamon and Maple & Brown Sugar – the folks at Sara Lee® –are toasting up a national sweepstakes. One deserving parent, guardian, or caregiver will win the grand prize of $5,000 for a ‘Sweet Escape’ to honor their above and beyond efforts throughout the pandemic.

Bimbo Bakeries USA Opens New Facility in Conshohocken

Bimbo Bakeries USA has completed a new 71,218-square-foot facility in Conshohocken that will serve as its main distribution center in the Mid-Atlantic for a dozen of the company’s brands such as Sara Lee and Arnold.

Sara Lee Frozen Bakery Announces New Superior on Main Peanut and Tree Nut Free Desserts

“Consumer response to the Superior on Main’s transition to a peanut and nut free facility late last year was extremely positive,” said Curt Coolidge, General Manager, In Store Bakery at Sara Lee Frozen Bakery. “With approximately 10 million Americans living with peanut and tree nut allergies, we are delighted to introduce new, nut free desserts to the grocery in-store bakeries to meet consumer demand.”

Sara Lee Introduces New Delightful White Made with Whole Grain Bread

January 12, 2021 Bimbo Bakeries USA

Joining the already popular lineup of Delightful® Healthy Multi-Grain and Delightful® Honey Whole Wheat, this all-new delicious variety is high in fiber and 90 calories per two-slice serving size.