Sara Lee Goes into Administration: Iconic Frozen Dessert Company Crumbles in Australia After 50 Years

The Australian firm, famous for its frozen treats including apple pies, cheesecakes and ice cream, has been a family favourite for more than 50 years.

Sara Lee Bread and U.S. Hunger Celebrate Atlanta Families at Table of Love Event

July 20, 2023 Bimbo Bakeries USA

Earlier this year, Sara Lee® Bread announced its renewed brand purpose to feed the soul of the American family with daily acts of love. To bring this purpose to life, the brand launched a multi-year partnership with U.S. Hunger pledging $1 million in funding and product to the hunger relief organization by 2025. As part of this pledge, Sara Lee Bread celebrated deserving Atlanta families at their Table of Love event at Piedmont Park on Sunday, July 16.

Sara Lee Artesano Brioche Buns Wishes Consumers “Bun Voyage” This Spring

April 10, 2023 Bimbo Bakeries USA

Sara Lee® Artesano® Brioche Buns are feeling French and celebrating this spring with the launch of the Artesano Brioche Buns “Bun Voyage” sweepstakes. Inspired by the rich French history of Brioche bread, the folks at Sara Lee® are gifting one lucky fan a trip to Paris via a national sweepstakes. Beginning today through Wednesday, May 10, fans can head to to enter for a chance to win a once in a lifetime vacation to the gourmet foodie capital of the world!

Sara Lee Bread Introduces New White Bread Made with Veggies

January 25, 2023 Bimbo Bakeries USA

Sara Lee® Bread, makers of delicious bread, buns, rolls and breakfast products, announced the latest addition to its lineup of products: Sara Lee White Bread Made with Veggies. Baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D and E, new Sara Lee White Bread Made with Veggies is the perfect option for adding some extra goodness to any meal.

Chef Pierre Celebrates 100 Years of Pies at Iconic Cherry Pie Festival

June 24, 2022 Sara Lee Frozen Bakery

Sara Lee Frozen Bakery announced their Chef Pierre pie brand will commemorate 100 years of quality pie baking at the 2022 National Cherry Festival in Traverse City, Michigan. Celebrating nearly 60 years and over 6 billion pies baked at their Traverse City bakery, Chef Pierre’s sponsorship at this year’s National Cherry Festival will be a fitting tribute to the bakery’s dedication to the Traverse City community.