Society of American Florists

Attendees Will Dive Into the 2023 Floral Trends Forecast at SAF’s Annual Convention at SAF’s Annual Convention 

August 16, 2022 Society of American Florists

Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. His annual trend forecast informs every part of the industry from production, marketing and business sales to the newest designs and color palettes. McLaurin will bring his nearly three decades of experience to SAF Orlando 2022, the Society of American Florists’ 137th annual convention Sept. 6-8 in Orlando, Florida.  …

Save the Date for SAF’s Petal it Forward on October 19, 2022

August 11, 2022 Society of American Florists

Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral industry participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. …

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Young Floral Pros Bring Energy and Experience to Miami at SAF’s First Next Gen Live! Event

August 4, 2022 Society of American Florists

Nearly 160 attendees from 31 states, Ecuador and Colombia, gathered in Miami, FL from July 31- Aug. 2 for the Society of American Florists Next Gen Live!– the first floral industry event planned by and designed exclusively for the next generation of floral professionals from all segments.  …

Inflation Squeezing Your Bottom Line? SAF Wants to Help You Learn How to Forecast Your Future

July 8, 2022 Society of American Florists

The Society of American Florists has partnered with seasoned floral entrepreneurs Manny and Clara Gonzales to launch a new course series guaranteed to help florists manage costs and drive profit. The strategies they share in Forecasting Your Future– a three-course and connection series focused on sales forecasting, cost of goods and wage control—are the same tactics they used to turn their former retail shop into a thriving business. The first course, Sales Forecasting, is available now on SAF’s Career Connection learning platform. …

Registration is Open for SAF’s 2022 Outstanding Varieties Competition

July 7, 2022 Society of American Florists

SAF’s annual Outstanding Varieties Competition, which offers growers from around the world the opportunity to showcase their standout varieties, will take place Sept. 6-8 at SAF Orlando 2022. …