With Volume Up and Dollars Down, It’s Time to Plan Big for Apples This Season

December 11, 2023 Stemilt

Scratch last year’s apple plan because it’s time to turn the tide on this year’s big apple crop and move volume. The October 2023 Nielsen retail scan data reveals that apple dollars and volumes sold are trending down compared to the same time frame last year. Stemilt Marketing Director Brianna Shales says retailers can reverse this trend with multi-variety ad promotions that boost volumes across the category and start growing apples dollars over last year.

Stemilt’s Packing Line Levels Up to Put Freshness First into the Apple Mix

November 10, 2023 Stemilt

Stemilt is putting the “a” in apples this season with “a” strong mix of varieties, “a” new apple line extension, and “a” passion for freshness. Stemilt facility manager in production, Don Reeves, shares a new extension will help improve the quality of bagged apples with a second automated defect sorter. Eager to share its abilities, Stemilt’s marketing director, Brianna Shales, encourages retailers to share Stemilt’s apple mix packed with care to delight consumers this apple season.

Kissabel Pink- and Red-Flesh Apples Arrive In North America

September 25, 2023 IFORED

Kissabel®, the innovative range of apples with coloured flesh – from pink to intense red – has arrived in North America. These apples with the amazing appearance and wonderful flavour are grown by Stemilt Growers, the United States partner of the IFORED programme for production of the Kissabel® range.

Stemilt’s Annual Golf Tournament Raises Funds for WAEF Scholarships

September 22, 2023 Stemilt

Stemilt Growers presented Washington Apple Education Foundation with a check for $155,000 which was raised during the annual Thomas K. Mathison Memorial Golf Tournament on May 18. WAEF is the charitable organization for the Washington tree fruit industry, which oversees more than 150 scholarships each year, including the Thomas K. Mathison Memorial scholarship. This year, 36 teams attended the tournament donating funds along the way.

Mike Taylor and Tate Mathison to Begin New Roles in Stemilt Sales and Research and Development

September 6, 2023 Stemilt

As part of a strategic plan, two long-time Stemilters, Mike Taylor, Vice President of Sales and Marketing, and Tate Mathison, Director of Sales have transitioned into new roles. Taylor has been promoted to Senior Vice President of Strategy and Business Development, while Mathison will become VP of Sales and Marketing.