With Volume Up and Dollars Down, It’s Time to Plan Big for Apples This Season
Scratch last year’s apple plan because it’s time to turn the tide on this year’s big apple crop and move volume. The October 2023 Nielsen retail scan data reveals that apple dollars and volumes sold are trending down compared to the same time frame last year. Stemilt Marketing Director Brianna Shales says retailers can reverse this trend with multi-variety ad promotions that boost volumes across the category and start growing apples dollars over last year. …