Stemilt’s Fast Facts: The Cast Tells Retailers to Remember Their GFPs: Granny Smith, Fuji, and Pink Lady

February 16, 2022 Stemilt

After quite the winter snowstorm in the northwest, we are back with another episode of Fast Facts: The Cast. Marketing director at Stemilt, Brianna Shales, meets with Stemilt merchandising manager, Tim Harrington, to discuss apple category performance data from Nielsen over the latest 12 weeks from November 7, 2021, to January 29, 2022.

The New Year Brings Exciting Opportunities for Core Apple Varieties including Cosmic Crisp

January 18, 2022 Stemilt

Stemilt’s Fast Facts: The Cast is kicking off the new year with a brand-new episode featuring new faces. Stemilt marketing director, Brianna Shales, sits down with Tim Harrington to discuss the latest 12 weeks of Nielsen U.S. apple category data from October 9, 2021, through January 1, 2022. Shales and Harrington share how apple dollars are up due to inflation effects and offer promotion opportunities for Granny Smith, Cosmic Crisp®, Pink Lady®, and Fuji apple varieties.  

Stemilt and Hansen Fruit are Wrapping “Snow” Much Love into Gifts for Foster Children

December 24, 2021 Stemilt

The two companies collected presents for a total of 146 foster kids this year in the Wenatchee and Yakima communities who are under the care of Washington State’s Department of Youth and Family Services, Fostering Solutions, K Connections, and Foster First.

Stemilt Fast Facts: The Cast Sees Exciting Opportunities in Apple Volumes for Retailers

December 22, 2021 Stemilt

Fast Facts: The Cast met one last time for the year of 2022 to wrap up the fall season and analyze the last 12 weeks of data from Nielson retail scan data. Stemilt marketing director Brianna Shales and newly named allocations specialist, Katie Harmon, sat down to discuss a shorter national apple crop and exciting opportunities for retailers to move apple volumes this holiday season in this 3-minute video.

Regional Apple Data Shows Promising Numbers During Stemilt’s Fast Facts: The Cast

November 19, 2021 Stemilt

Apple season has come into full swing for produce departments across the U.S. and made up 6.2 percent of total produce department sales over the last 12 weeks. Stemilt marketing director Brianna Shales sat down with Katie Harmon, communications manager for a Fast Facts: The Cast episode that discussed the latest 12 weeks of Nielsen U.S. apple category data ending on October 30, 2021. Shales and Harmon cover how new crop apples performed and analyzed regional data to offer merchandising tips for the upcoming holiday season.