Prepared to be the star of the show, the apple with the extraordinary culinary attributes is ready to shine during two upcoming holidays: National Pinata Day and Cinco de Mayo. A Stemilt exclusive variety, Piñata® apples make an excellent promotion opportunity for retailers in the spring months. …
New year, same great Rushing Rivers® d’Anjou pears from Stemilt and exactly what the retailer needs to take their pear category from good to World Famous. Stemilt marketing director, Brianna Shales, explains how Stemilt’s early involvement in pear ripening is the differentiation point and the reason consumers are coming back for more. …
Valentine’s Day promotions are on the radar and Stemilt’s Pink Lady® apples should be a top promotion contender for the loveliest day of the year. Stemilt’s marketing director, Brianna Shales, explains that retailers should run multi-variety ads with this bright pink apple included in the lineup for maximum benefit. …
Stemilt’s marketing director Brianna Shales and communications manager, Katie Harmon, start 2021 by analyzing the last 12 weeks of Nielsen retail scan data during Stemilt’s Fast Facts: The Cast video analysis. The data ending on December 26 reveals that apple dollars increase and volume is down slightly at the end of 2020, while the top four of the five apple varieties showed dollar gain. …
For the eighth year, the two fruit companies played Santa and granted holiday wishes to 177 children in foster care and low income housing in the Wenatchee and Yakima areas. …
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