Rewe’s Stephan Weist Brings
Broader Perspective On Grape Marketing
In thinking about how best to make him part of the event, we asked Stephan Weist of Rewe in Germany if he, as senior produce executive at one of the most important chains in the world, could not so much focus on the details of grapes –after all, we have hundreds of people attending and dozens of speakers focused exactly on that. Instead, we asked if he could provide a broader perspective within which the grape industry operates and must find a way to thrive. …