Family Tree Farms Unveils New Brand

June 17, 2021 Family Tree Farms

Just like Family Tree Farms’ unique fruit, its new brand is anything but ordinary. Family Tree Farms’ modernized brand preserves the heart and soul of its deep family roots while introducing a contemporary, consumer-focused story of the world’s most flavorful fruit.

Extraordinary Stone Fruit Season Kicks Off With Fruit World Early Season Organic Cherries and Apricots

May 4, 2021 Fruit World

Fruit World, a family-owned, flavor-focused grower-shipper of organic and conventional fruit, is now shipping their organic cherries and will begin packing and shipping organic apricots the first week of May.

Prima Wawona Empowers Stone Fruit Retailers with Key Category Data

April 30, 2020 Prima® Wawona

Prima® Wawona (, the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners.

Gerawan Farming and Wawona Packing Merge to Create the Leading Stone Fruit Producer

September 26, 2019 Gerawan Farming Inc.

Gerawan Farming and Wawona Packing Co. announced that they have completed a merger. Paine Schwartz, an existing investor in Wawona and a global leader in sustainable food chain investing, is partnering with both companies to facilitate the transaction.