Wisconsin-Based Strauss Brands Announces New Focus and Partnership

October 20, 2023 Strauss Brands

Strauss Brands is announcing that it has agreed in principle to sell its veal and lamb lines of business to an industry peer while partnering with a Texas-based producer to enhance its grass-fed, grass-finished beef offerings. Strauss is a third-generation family company with a rich 86-year history.

Wisconsin Meat Provider Discontinuing Veal & Lamb Production, Permanent Reduction in 120+ Employees

October 16, 2023 Ben Newhouse, WFRV

A meat provider in southeastern Wisconsin has announced the discontinuation of its veal and lamb production at its Franklin facility, and as a result, is planning to lay off 127 employees.

Strauss Brands Launches New Look and 100% Grass-Fed Beef Brand

February 7, 2022 Strauss Brands

Strauss Brands LLC, national leader in ethical and humane livestock practices, has unveiled a new logo and visual identity along with a new brand and packaging for its American raised grass-fed beef – Grass Rooted.

How the Strauss Brands Meat Deal Went South

The deal arrived packaged as a fatted calf. Century City Business Park on Milwaukee’s North Side would gain another tenant, its third and largest since the city took over the site of the former A.O. Smith/Tower Automotive complex. But the deal died fewer than seven weeks after its Sept. 4 rollout.

Milwaukee’s Strauss Brands to Remain in Franklin as City Grants More Time For New Meat Processing Plant, Slaughterhouse

An agreement tied to a Strauss Brands Inc. proposal to develop its new meat processing facility in Franklin is being changed — the first public action after the company last fall dropped plans to relocate to Milwaukee.