Specialty Food Association Crowns Wild Hibiscus Flower Company at Summer Fancy Food Show Front Burner Foodservice Pitch Competition

The 65th Summer Fancy Food Show simmered with excitement during the Specialty Food Association (SFA) Front Burner Pitch Competition at the Jacob Javits Center. Hosted by the SFA Foodservice Council and presided over by chef Elizabeth Falkner, the competition saw three exhibitors pitch their foodservice-ready products to a panel of specialty food buyers. Wild Hibiscus Flower Company reigned supreme after the scores rolled in.