Richmond Sweet Potato Pie Maker Turning a Family Tradition Into Budding National Business: ‘It’s Literally an Entrepreneur’s Dream’

After losing her job two years ago, Joye B. Moore decided to go into pie-making business using the recipe that was handed down over the years from her great-great-great-grandmother, who was the last woman in her family born into slavery.

Richmond Woman’s Sweet Potato Pies Now Sold at Area Food Lion Stores

Joye B. Moore kept pinching herself in the past week to make sure she wasn’t dreaming as her Joyebells Sweet Potato Pies landed on the shelves of area Food Lion stores.