Texas Onion Industry Wraps Up 2022 Marketing Campaign

The 2021 – 2022 Texas 1015 Sweet Onion (TX1015) marketing campaign has wrapped up for the season. This year’s marketing program focused on raising consumer and retailer awareness through a variety of platforms, engagements, and awareness campaign efforts.   

Viva Fresh Clean Eating Challenge Recap + Call for Participants Join the Fourth Annual Clean Eating Challenge

June 16, 2022 Viva Fresh Produce Expo

This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at the Viva Fresh Expo last month. Since 2020, the Challenge has captured the attention of the produce industry as participants challenge themselves every year to incorporate more fruits and vegetables into their daily routines. As a welcome bonus, participants have lost more than 1,000 pounds in the three years of the Challenge and have enjoyed even more positive side effects.

TX1015 Sweet Onions Hosts Inaugural Restaurant Week in Rio Grande Valley

The Texas 1015 Sweet Onion (TX1015) marketing campaign wrapped up the inaugural TX1015 Sweet Onion Restaurant week promotion on May 8th.  The historic marketing campaign, currently in its second year, was focused directly on Texas consumers to increase awareness of the TX1015 Sweet Onion.

The Fresh CrEd Podcast “Live” at Viva Fresh!

The Texas International Produce Association is proud to announce that this year, The Fresh CrEd podcast, featuring Craig Slate and Ed Bertaud, will be onsite performing interviews, and providing commentary during a podcast that will span the duration of the Viva Fresh Expo on Saturday, April 23.

Viva Fresh to Host In Bloom Event

The TIPA In Bloom Women’s Committee proudly announces it is hosting Speak Easy: Real Women, Real Talk at Viva Fresh on Friday, April 22 from 11 am to 1 pm. Sponsored by Pure Flavor, the session will feature three female produce professionals who have each navigated their way to success within the industry.