Hindsight 2020: Beef’s Market Trends Through the Pandemic

September 14, 2020 The Beef Checkoff

There is no doubt that COVID-19 has disrupted, changed, and damaged many industries across the country. From closed movie theaters, school disruptions, and restaurant shutdowns, this pandemic has shifted the way Americans and businesses operate in the modern economy.

It’s Not Just Millennials: How Beef. It’s What’s For Dinner. Segments Consumers

August 26, 2020 The Beef Checkoff

Beef caters to a wide variety of consumers. From young to old, East Coast to West Coast, beef is something almost everyone enjoys. But not all consumers approach how they eat in the same way.

Beef Checkoff Contractors and Subcontractors Share 2020 Successes

August 3, 2020 The Beef Checkoff

On July 27-30, cattlemen and women from across the U.S. gathered at the Gaylord Rockies resort in Denver – and virtually, from their own farms and ranches – for the annual Cattle Industry Summer Business Meeting. Here, the cattle industry discussed current issues as a group, heard the new 2021-2025 Beef Industry Long Range Plan.

Beef. It’s What’s For Dinner. Shows Retailers That Beef is the Most Valuable Protein During 2020 Annual Meat Conference

More than 1,750 Annual Meat Conference attendees, including retailers, processors and packers, learned that beef is the most valuable protein in terms of sales1 and how the Beef Quality Assurance program is helping improve consumer attitudes about beef. The premier retail event featured comprehensive education sessions, updates on the latest developments in meat at retail and networking opportunities.

The Beef Checkoff: The Decision Makers – Part 2

The Beef Checkoff was designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world. But who decides where checkoff dollars are best utilized?