New FMI Analysis Suggests Produce in Retail Needs a Fresh Look

March 8, 2019 Food Marketing Institute

Food Marketing Institute (FMI) today introduces its 2019 exploration into the views of produce shoppers and their influence on the $60 billion grocery category. The Power of Produce analysis demonstrates that produce is a big, profitable focus for food retailers, but cautions that the produce purchase is losing momentum to other channels, and younger shoppers are catalysts for this shift.