Pundit’s Mailbag — A Grower-Shipper Speaks Out On PMA’s Fresh Summit…Does The Industry Benefit From Seafood Towers, Surf & Turf and Fine Wine?

Despite being well-financed, PMA announced the layoff of a number of executives when its physical trade show was cancelled. What should our industry associations look like in the years ahead? This is an issue we have been dealing with for some time. Now we have more input, this time from the grower/shipper side of the business.

Painful Pivot for Produce Trade Associations: To ‘Rightsize’ and Re-evaluate Their Purpose

With the pandemic causing the Produce Marketing Association (PMA) to lay off many longtime staffers, and the foodservice side of the produce industry still reeling, Jim Prevor’s Perishable Pundit has been evaluating the best approach for the industry to follow when it comes to assessing the future of its national trade associations.