New FMI Report Reveals Positive Attitude Among Grocery Shoppers Ahead of Holiday Celebrations

November 9, 2021 FMI

FMI—The Food Industry Association today releases its U.S. Grocery Shopper Trends Tracker: Holidays, a comprehensive report on the impact of COVID-19 on U.S. grocery shopper perceptions and behaviors heading into the busy holiday season. The report finds that despite concerns surrounding the availability and cost of favorite holiday foods due to lingering post-pandemic supply chain and inflation issues, most shoppers plan to celebrate the holidays much the same as they did before the pandemic, albeit while shopping early and observing relaxed but persistent social distancing measures when getting together with friends and family.