Floriforum Speaker Announced: Dennis van der Lubbe, Flower Council of Holland

October 8, 2019 Union Fleurs

Union Fleurs, the International Flower Trade Association, is pleased to announce Dennis van der Lubbe, Flower Council of Holland, as a confirmed speaker at Floriforum on 5 November 2019.

Union Fleurs Announces Kate Penn, Society of American Florists to Speak at Floriforum

October 2, 2019 Union Fleurs

Kate Penn took on the role of CEO of SAF in November 2017. Prior to that, she has been the driving force behind all of SAF’s content, publications and communications for more than 20 years. She will bring to the conversation her insider knowledge of the US floral industry and its dynamics, and intelligence on the ongoing mutations in how (US) consumers buy flowers.

Floriforum speaker Announced: Phill Burton, Bloom & Wild

September 12, 2019 Union Fleurs

Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019.

Next Steps FSI Beyond 2020: Engaging With Members

August 22, 2019 Union Fleurs

Currently FSI members are focusing all their efforts towards achieving the 90% target in the coming one-and-a-half year. 2020 will come fast enough and it is crucial that they also prepare for after 2020, to have clear and common objectives moving forward.

Floriforum 2019: Join the Conversation on ‘Customer Dynamics’

August 2, 2019 Union Fleurs

Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain?