In direct response to meat shortages and higher prices throughout North America, the organization has launched a new initiative pairing fresh pears with plant-based meat and plant-based proteins, inserting pears into the increasing amount of consumer interest in and consumption of these foods. …
To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet. …
USA Pears has selected social media agency Sparkloft Media to manage social media efforts. Headquartered in Portland, Ore., Sparkloft Media will be responsible for creating educational, entertaining, and engaging content to grow and harvest craveable moments for consumers, through targeted advertising, organic content, and possible in-store activations. …
As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza. …
Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few years, Pear Bureau Northwest is announcing the expansion of American Heart Association’s Heart-Healthy branding to all of the 10 varieties of pears from the Northwest. …
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