USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 17, 2020 Perishable News

In direct response to meat shortages and higher prices throughout North America, the organization has launched a new initiative pairing fresh pears with plant-based meat and plant-based proteins, inserting pears into the increasing amount of consumer interest in and consumption of these foods.

USA Pears Creates a Movement Around Healthy Habits With Largest #WhatsInYourFruitBowl Campaign, to Date

February 21, 2020 Pear Bureau Northwest

To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet.

USA Pears “Picks” Sparkloft Media to Manage Digital Marketing Efforts

September 13, 2019 Sparkloft Media

USA Pears has selected social media agency Sparkloft Media to manage social media efforts. Headquartered in Portland, Ore., Sparkloft Media will be responsible for creating educational, entertaining, and engaging content to grow and harvest craveable moments for consumers, through targeted advertising, organic content, and possible in-store activations.

USA Pears to Launch #PearPizza Campaign at FEAST Portland

September 4, 2019 Pear Bureau Northwest

As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza.


Heart-Healthy Certification Expanded for All USA Pears Varieties

December 17, 2018 Pear Bureau Northwest

Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few years, Pear Bureau Northwest is announcing the expansion of American Heart Association’s Heart-Healthy branding to all of the 10 varieties of pears from the Northwest.