What Happens to the Valentine’s Day Flowers that Don’t Get Sold?

February 17, 2020 Scottie Andrew, CNN

Of all the millions of buds and blooms that flooded florists and grocery stores this Valentine’s Day, not all of them ended up in someone’s living room. What happens to the bouquets that don’t make the cut?

CA Flower Mall Petalers Bloom Bright 24/7 Thru Valentine’s Daze

February 13, 2020 California Flower Mall

Responding to the National Retail Federation report about changing consumer attitudes towards Valentine’s Day, Mark Chatoff, owner of California Flower Mall a Downtown Los Angeles wholesale flower market says his analysis of NRF data shows fresh flower gifts and arrangements will continue to be a popular favorite, even among millennials.

DV Flora: Valentine’s Day Rose Care & Handling

February 11, 2020 DV Flora

Getting these roses from farms and into the hands of customers fresh takes superior care and handling, especially with the extended shipping and storage period needed to meet the increased demand.

Prince & Prince Forecast 49 Million U.S. Households To Make Floral Purchases for Valentine’s Day 2020

February 5, 2020 Prince & Prince

Prince & Prince, Inc. (P&P), a leader in market research focused on the floral and green plant industries, has released a projection for the number of U.S. households that will make floral purchases for Valentine’s Day 2020, and an estimate for the total retail value of Valentine’s Day floral purchasing by consumers in the U.S.

Whole Foods Market and Amazon Bring Back Deal on Sustainably Sourced Roses for Valentine’s Day

February 5, 2020 Whole Foods Market

Whole Foods Market and Amazon will celebrate Valentine’s Day by bringing back a special discount for Prime members on sustainably sourced roses from Feb. 7-14. Prime members can purchase two dozen Whole Trade Guarantee roses for just $19.99, while supplies last.