Valentine’s Day

Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences

March 4, 2019 Katie Hendrick Vincent

For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s Day. Compared to previous years, the survey found a consistent number of consumers buying Valentine’s Day flowers in 2019 — and similar preferences in flower and venue selection, along with demographics of holiday flower buyers. …

Petal to Metal: Rose Inspections Didn’t Stop During Shutdown

February 13, 2019 Associated Press

Throughout the five-week government shutdown, one essential government service continued at Miami International Airport: checking for exotic bugs in bunches of roses destined for Valentine’s Day bouquets. …

Valentine’s Day: Why Fresh Flower Delivery is a Science

February 13, 2019 Julia Limitone, Fox News

Valentine’s Day is a celebration of romance and love around the world and also a big day for business. …

Prince & Prince Project a 3.5 Billion Dollar U.S. Consumer Floral Market for Valentine’s Day 2019

February 12, 2019 Prince & Prince, Inc.

Prince & Prince, Inc. (P&P), a leader in market research focused on the floral and green plant industries, has released a projection for the retail value of U.S. consumer floral purchasing for Valentine’s Day 2019 (Valentine’s Day is Thursday, February 14th). The P&P floral aggregate spending projection for Valentine’s Day 2019 is over $3.5 billion dollars at retail ($3.55 billion), including all fresh floral products (fresh cut flowers, including arrangements, bouquets, bunches, single stems, and corsages, and indoor potted flowering and foliage plants & planters) and any associated delivery/ handling service fees. …

Fewer Consumers Celebrating Valentine’s Day but Those Who Do Are Spending More

February 1, 2019 National Retail Federation

Those celebrating plan to spend $3.9 billion on jewelry (given by 18 percent), $3.5 billion on an evening out (34 percent), $2.1 billion on clothing (18 percent), $1.9 billion on flowers (35 percent), $1.8 billion on candy (52 percent), $1.3 billion on gift cards (15 percent) and $933 million on greeting cards (44 percent). Gifts of experience such as tickets to an event or a trip to a spa are wanted by 40 percent and planned to be given by 25 percent. …