The brand refresh is grounded in extensive primary consumer research, which revealed a growing demand for clear, verifiable claims in the meat aisle — and a frustration with brands that overpromise and underdeliver. …
Verde Farms—the pioneer and leading brand of organic, 100% grass-fed, and regeneratively farmed beef for nearly two decades—announced the promotion of Kirstyn Lipson to Senior Director of Marketing and her appointment to the company’s executive leadership team. …
Verde Farms is proud to announce its largest retail partnership to date with Publix. Starting this month, more than 1,400 Publix locations will feature Verde’s premium steak cuts—ribeye, strip, sirloin, and filet—alongside its popular 85/15 ground beef, bringing healthier, sustainable protein options to households across the Southeast. …
In Fall 2023, Verde Farms became Target’s first and only provider of organic, 100% grass-fed steaks, offering Ribeye, Strip, and Sirloin cuts. The success of this collaboration has led to an expanded presence, with steaks now available in 220 Super Targets nationwide. The Midwest division has also added Filet Mignon to its offerings. Prior to this expansion, Verde Farms’ steaks were available nationwide exclusively through Amazon Fresh. …
This strategic investment aims to accelerate Verde’s growth in the rapidly expanding better-for-you (BFY) beef category which is currently outpacing conventional beef by nearly three times. Manna Tree first invested in Verde Farms in January 2020. …
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