Path to Purchasing for Garden Center Consumers In-Store and Online

January 21, 2022 Floral Marketing Fund

The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived value of nursery plants – focusing specifically on garden center consumers in both the US and Canada. The findings are being presented through an upcoming webinar on January 27th and the final report.

Leading The Way Discovering Rugose Virus Resistance

Vineland’s greenhouse tomatoes-on-the-vine (TOVs) breeding program – the only one of its kind in Canada – has focused since 2013 on developing high yielding varieties with improved flavour and production traits adapted to Canada’s climate.

Aurora Borealis, Newest Made-In-Canada Rose, Now Available

The latest addition to the popular Vineland’s 49th Parallel Collection of roses is giving Canadians another option to buy local this spring. Aurora Borealis™ has been officially released by Vineland Research and Innovation Centre (Vineland) and is now widely available at garden centres across Canada.

New Innovation Partnership to Advance Automation for Vegetable Growers

A new collaboration between Canada’s leader in applied horticulture research and innovation and INO, the nation’s largest technology centre in optics and photonics will make innovative automation technology available for Canadian mushroom and greenhouse cucumber growers.

Vineland’s Aurora Borealis named 2021 Plant of the Year by Canada Blooms

Aurora Borealis™, the latest release in Vineland’s 49th Parallel Collection of bred-in-Canada garden and landscape roses has been named 2021 Plant of the Year by Canada Blooms, Canada’s largest garden and flower festival.