Watermelon Board Announces First Female Board President

National Watermelon Promotion Board (NWPB) held its biannual board meeting virtually on Saturday, March 6 during which board member Jordan Carter was elected President by her peers becoming the first woman to serve in this position. Prior to this nomination, Carter (District 3, Cordele, GA) served as Secretary/Treasurer as well as interim President since January 2021.

Watermelon Board Fall-Winter Marketing Tactics

November 2, 2020 Perishable News

On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs.

Generation Farms Adds Mike Harris to Lead Watermelon Sales Team

October 29, 2020 Generation Farms

Generation Farms has added produce industry veteran Mike Harris to their expanding sales team. Harris recently joined the leading grower-shipper of organic and conventional onions, watermelon, and other fresh fruits and vegetables as Watermelon Sales Director.

Country Fresh Recalls Watermelon

October 5, 2020 FDA

Country Fresh is initiating a voluntary recall of a limited quantity of watermelon chunks from select stores as a precautionary measure due to a possible health risk from Listeria monocytogenes detected on equipment used in packing this product. FDA made these findings during a recent inspection.

NWPB Spring/Summer Foodservice Campaigns Find New Ways to Promote Watermelon

Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with their customers.