Now is the Time to Promote Produce

March 27, 2020 PRODUCE BUSINESS Magazine

What is our key to thriving as a produce industry while trying to effectively react to the current uncertainty facing our nation? We must be out there supporting our consumers. We must be effectively and convincingly communicating the benefits of fruit and vegetable consumption — to health and overall well-being. In a word, we must not rest on our laurels. The time to promote produce is now.