FPFC and Produce For Better Health Attend The California Grocers Association Strategic Conference

The Fresh Produce & Floral Council (FPFC) attended the California Grocers Association (CGA) Strategic Conference on Monday, September 27th, 2021. The FPFC, in partnership with CGA and Produce for Better Health Foundation (PBH), held two Whiteboard Sessions titled, “Tapping Into Consumers’ Desires Around the Plan Forward Movement with Wendy Reinhardt Kapsak, MS, RDN, PBH President and CEO.

Produce for Better Health Foundation Expands & Rebrands Elite Ambassador Network To Reach Consumers Across Three Points of Influence

The Produce for Better Health Foundation (PBH) is poised to significantly extend the far-reaching impact of its award-winning Have A Plant® Movement through the growth of its elite ambassador network.

Jazz Apples Partners With DreamWorks Animation’s New Film Spirit Untamed to Promote Healthy Snacking

April 13, 2021 T&G Global

JAZZ™ apples are joining an epic adventure thanks to an exclusive new partnership with the highly anticipated new DreamWorks Animation film, Spirit Untamed. The film, which arrives in theaters June 4, 2021, is the next chapter in DreamWorks Animation’s beloved franchise that began with the 2002 Oscar-nominated film Spirit: Stallion of the Cimarron and includes an Emmy-winning TV series.

Now is the Time to Promote Produce

March 27, 2020 PRODUCE BUSINESS Magazine

What is our key to thriving as a produce industry while trying to effectively react to the current uncertainty facing our nation? We must be out there supporting our consumers. We must be effectively and convincingly communicating the benefits of fruit and vegetable consumption — to health and overall well-being. In a word, we must not rest on our laurels. The time to promote produce is now.