November 2022 may have been West Pak Avocado’s official 40th anniversary; however, the Murrieta, California, based avocado grower, packer, and distributor has proudly carried the celebration through 2023. This milestone marks a turning point for the company as it sets its sights on the future, launching the 40 Years Forward campaign. …
est Pak Avocado, a California-based grower, packer, and distributor of premium avocados, is thrilled to announce three ADDY wins at the San Diego 2022 American Advertising Awards. The company’s 100% Avo-Focused launch campaign took bronze for Integrated Advertising Campaign of the Year, westpakavocado.com won silver for 2022 Mobile Website of the Year, and West Pak’s B2B newsletter campaigns walked away with bronze for Email Newsletter of the Year. …
West Pak Avocado, a leading global distributor of premium avocados, is proud to announce a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to help shoppers more easily identify quality Mexican avocados. West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE® color. …
As part of the company’s West Pak Cares committee community involvement program, West Pak Avocado of Murrieta, California, has donated a load of 134,500 avocados to Brighter Bites – a Houston-based nonprofit that delivers fresh fruits and vegetables directly into families’ hands. The organization has provided more than 50 million pounds of produce and hundreds of thousands of nutrition education materials to more than 500,000 individuals in Texas, California, Florida, New York, and Washington DC. …
West Pak Avocado, a grower, packer, and distributor of premium avocados, is pleased to announce the addition of Jennifer Zendejas to the sales team. As Director of Sales and Business Development, Zendejas’ responsibilities include partnering with new retailers, building relationships, and helping them develop their avocado category. She will work at a national level to secure new business for West Pak and help grow the company’s market share. …
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