IDDBA Announces Name Change To Popular Program

The International Dairy Deli Bakery Association (IDDBA) has announced that Show & Sell—its popular and industry-recognized interactive experience held during its annual Show—has been renamed What’s in Store Live, a change that reflects the association’s efforts to integrate more research and trends data from its annual What’s in Store publication into the concepts and merchandising ideas featured in the annual, on-site educational experience.