Wixon is pleased to announce the newest addition to its team, Mitch Madsen. He joins the company’s Protein Division as an account manager. With nearly 30 years of successful experience in B2B food ingredient sales, Mitch brings a wealth of knowledge and expertise to Wixon. In his new role, he will be responsible for overseeing customer sales in the domestic market, ensuring continued success for the Protein Division. …
In the latest Wixon Innovates, the innovation team addresses the consumer desire for new, yet familiar flavors in what they’re calling – Next Level Favorites. While ‘new, yet familiar’ may seem contradictory, WixonMarketing Manager, Rachael Jarzembowski says, “it’s really not. It’s about comfort. We’re in a confusing time. People are more than ready to get back to exploring new cuisines and having flavor adventures, yet the pandemic has left them wary. There’s comfort in familiar things.” …
“Mexican flavors are incredibly popular, yet there’s still room for innovation with exploration into regional flavors and preparations,” said Wixon Marketing Manager, Becca Henrickson. …
Indian street food is the source of the latest inspiration for Wixon Innovates – the company’s trendspotting product development initiative. Nearly 40% of Americans are interested in trying international street foods, according to Mintel. And India, one of the most populous places in the world, has a bustling street food scene woven throughout its vast countryside. …
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