World Avocado Organization, California Avocado Commission, and Avocados From Peru Dish Up One-of-a-Kind Collaboration

In a first-of-its kind marketing mash-up, the World Avocado Organization (WAO), California Avocado Commission (CAC), and Peruvian Avocado Commission (PAC) have partnered to sponsor the Michelin Guide for California launch event and 2019 Star Revelation, June 3 at the Paséa Hotel in Huntington Beach, CA. Notably, the avocado is the first non-processed agricultural product collaboration in the 119-year history of the Michelin Guide.

World Avocado Organization Announces Significant Milestones at 2019 Annual Meeting

February 13, 2019 World Avocado Organization

The third annual World Avocado Organization (WAO) Annual Meeting welcomed over 250 avocado producers, handlers, exporters, importers, and retail, trade and marketing professionals from over 20 countries around the world to the Ritz-Carlton in Berlin, Germany. WAO elected a new board of directors and shared significant milestone achievements in 2018, including a 35% increase in overall demand resulting in 1.4 billion pounds (650 million kilos) supplied to Europe in 2018 –further establishing the WAO’s brand, The Avocado – the Fruit of Life, around the world.

Avocados Will Serve As A Partner Of The 2019 Michelin Star Revelation For France

January 18, 2019 World Avocado Organization

The World Avocado Organization (WAO) is pleased to announce its partnership with Michelin Guide of France for their prestigious 110th annual revelation ceremony in Paris, France on January 21, 2019. The avocado is the first produce item to ever be invited to collaborate with the Michelin Guide for France –a first in the global fruit and vegetable category.