WP Produce Launches Tropical Fruit School Lunch Pilot Program with its Desbry Tropical Avocados and Red Dragon Fruit

November 28, 2023 WP Produce

WP Produce—a Miami-based and family-owned grower, packer, and shipper of Desbry® brand tropical fruits and roots—brings colorful, flavorful, and nutritious innovation to school lunch with its Tropical Fruit Pilot Program. Introduced at Fort Wayne Community Schools, one of Indiana’s largest school districts, WP Produce’s first tropical fruit menu items include Desbry® Tropical Avocado Guacamole and Red Dragon Fruit.

Naturally Ripened Desbry Tropical Avocados Offer Retailers a non-GMO and Organic Option to the Original Avocado

August 25, 2023 WP Produce

Desbry® Tropical Avocado, a larger-sized avocado that is naturally slower to oxidize, delivers on retailer demand for non-GMO, and without artificial colors, flavors or preservatives, and with enhanced soil fertility for a true organic avocado.

WP Produce Provides Opportunities to Florida Avocado Growers & Retailers with Buy Local Programs

June 15, 2022 WP Produce

The season for Florida-grown Tropical Avocados is off to a strong start, with promotable volumes available June through August. Initial reports from growers indicate increased volumes will ship throughout the 2022 season. Prices also look to remain stable—a focus for WP and their Desbry® brand of premium-quality Tropical Avocados.

Moxxy Marketing Takes Desbry Brand to New Heights

May 9, 2022 Moxxy

A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce witnessed this first-hand as a result of their partnership with Moxxy Marketing on their Desbry tropical avocados program.

Desbry Tropical Avocados Supply Reliable and Strong, Shipping from Florida

February 15, 2022 WP Produce

Over the weekend, the US government suspended avocado imports from Mexico “…until further notice,” but retailers, consumers and foodservice professionals can continue to purchase and enjoy avocados from the Dominican Republic. Desbry® Tropical Avocados are available in ample supply for immediate shipping.