Fort Collins, CO – Who doesn’t love a cake, made not to share? The cupcake is nothing new. Originating as early as the 1700s, over the years, cupcakes grew into a beloved birthday treat made in Mom’s kitchen, and by 1960, cupcakes had become as American as pie. Baking with a vengeance, America’s love for cupcakes has grown into a 6 billion dollar industry, paving the way for all types of new bakery products.
The first gourmet cupcake shops opened their doors as early as 2004, Sprinkles Cupcakes finding fame for being “the original cupcakery”. By 2008, bakery businesses were cropping up across the nation. Sprinkles, Crumbs, and Magnolia Bakery, to name just a few, became common household names. In the heat of the cupcake competition, Confetti Couture introduced bakery products such as custom cupcake wrapper options for these businesses and retail ready packaged cupcake wrappers packaged perfectly for bakery retail sales.
Entusiastic bakers looking to make a buck formed small businesses in trucks, homes, and small shops, hoping their cupcake recipes would rise to the top. Amidst speculation mounting that the cupcake business would soon bust, some savvy business owners have weathered the storm of heavy cupcake competition and market saturation, and have found ways to grow their businesses.
The fortunate few that discovered a winning recipe to this competitive business are still baking strong. Several, including Gigi’s Cupcakes, have adopted a business model that offers franchisees an opportunity to join the baking frenzy in exchange for a sum of dough. At 85 stores and counting in 2014, their cupcake business has anything but crumbled.
A tempting menu is only one piece of the successful cupcake proprietor’s business plan. Fresh baked innovations from creative menu additions to cupcake ATMs have become icing on the cake for these successful cupcake businesses. Just like in any other industry, while the innovators and savvy business people will rise to the top; the others might just crumble. That’s the way of the American Dream, no matter what’s on the menu.
Whether or not a gourmet cupcake with more calories than the average breakfast, that costs as much as about 4 dozen homemade cupcakes, is your cup of tea, the truth is that decades after the first Starbucks made its debut, you still can buy that $4 cup of coffee to wash down your $4 cupcake.
Confetti Couture has become a supporting partner to bakeries across the United States. Confetti Couture manufactures high-quality, affordable bakery products to support small and large business both with bulk selections and retail ready options. Confetti Couture products are made in the U.S.A.
Source: Confetti Couture