Planning a Flower Campaign: Choosing the Ideal Flower Buying Audience Based on Consumer Research

September 16, 2019 Ginger Tulley, CalFlowers

“We don’t want to execute a “spray and pray” approach to our campaign. We’d like to focus in on a demographic and see if we can encourage more people to incorporate flowers into their lives more often. ”

Dümmen Orange Cut Chrysanthemum Colombia: Vintage Colors Are Trendy

September 16, 2019 Dümmen Orange

Dümmen Orange organized their Open House in Colombia welcoming more visitors compared to last years. At our trial site at Flores Silvestres, El Carmen, Antioquia growers from Colombia, USA, Brazil, Ecuador, Mexico, Holland and Israel got a nice product presentation of many of our cut chrysanthemum varieties.

AmericanHort Formalizes Partnership with Leading Consulting Firm

September 16, 2019 AmericanHort

“We’ve partnered with K·Coe Isom for years, in a more informal relationship and focused primarily around tax issues. We look forward to offering our members access to their in-depth expertise in a variety of advisory disciplines,” stated Ken Fisher, President & CEO of AmericanHort.

Mayesh Seattle Opening Celebration Announced

September 13, 2019 Mayesh Wholesale Florist

Earlier this year, Mayesh Wholesale Florist revealed its intentions to open a new wholesale floral distribution business in Seattle, Washington. The Mayesh team has been hard at work and is excited to announce that Mayesh Seattle will be opening its doors on Monday, September 16!

burton + BURTON Announces Inaugural School Completion and a Commitment to Build a Second Through Weaving Hope Charity

September 13, 2019 burton + BURTON

burton + BURTON is pleased to announce the completion of the first school in Rwanda funded by Weaving Hope. This charitable mission has been in progress for two years, from conception to fulfillment to the sale of 600 baskets that ultimately lead to the construction of the school. 300 people from the community attended the dedication, including the Archbishop of Rwanda and local government officials.