Floral

AIFD Blooms Over Orlando: Repurposing Symposium Flowers to Brighten the Day of Local Residents

July 26, 2024 American Institute of Floral Designers

The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over” initiative. This inspiring project, led by an exceptional committee of AIFD volunteers, redirects the generous abundance of sponsor-donated product from the event and repurposes it for a community project. The mission is to reduce waste and give flowers from Symposium a second purpose of brightening the day for local residents.  …

Van Den Bos Acquires Breeding Activities and intellectual Property of Van Zanten Breeding Freesia Assortment

July 26, 2024 Royal Van Zanten

On July 12th 2024 Van Den Bos acquired both the breeding activities and intellectual property of the Freesia assortment from Van Zanten Breeding. With this strategic step, Van Den Bos strengthens its Freesia activities and strengthens the future for their Freesia business. Likewise, Van Zanten Breeding strengthens its focus on its strategic crops. …

The Bouqs Company Launches Flower Shops in Whole Foods Market and Secures over $23M in New Capital

July 25, 2024 The Bouqs Company

The Bouqs Co. (“Bouqs”), a leading disruptor in direct-to-consumer (“DTC”) floral delivery, today announced it has launched three shop-in-shops inside Whole Foods Market throughout California. With the tailwinds of Mother’s Day, the largest floral holiday, the first shop was opened in Orange County followed by La Jolla and San Francisco. Prior to these openings, the Company launched its first retail store on Robertson Boulevard in Los Angeles, along with pop-up shops and same-day delivery in Manhattan, Miami and Chicago.  …

Liatris: A North American Icon

July 25, 2024 Emma Bradford – FloraLife U.K.

Belonging to the family Asteraceae, meaning it’s related to Sunflowers and Gerbera, Liatris is often the backbone of beautiful floral arrangements. …

BLAZING STAR Bidens Brightens Every Garden

July 24, 2024 Danziger

BLAZING STAR™ features striking bicolor deep orange blossoms edged with bold yellow. These blooms are pollinator magnets, with the vibrant dark orange acting as a landing beacon for bees. These mid-sized, early-flowering Bidens are well-branched and require little to no PGRs. …