Alexandra Farms Announces Collaboration with True Client Pro

February 6, 2023 Alexandra Farms

Alexandra Farms has partnered with True Client Pro, an all-in-one business management platform for florists, event planners, and venue owners. True Client Pro is excited to implement Alexandra Farms’ varieties in their product library. Florists that use the software can now choose our garden roses for their design recipes and product libraries, as well as review information about the roses including fragrance, size, availability, and how to process the flowers to ensure the best performance.

Memorial Tribute Established in Memory of Nicholas I. Paul

February 6, 2023 American Floral Endowment

A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE).

Everything’s Coming Up Roses at The Fresh Market this February

February 3, 2023 The Fresh Market

The Fresh Market, Inc. wants to make 159 lucky guests’ Valentine’s Day extra special this year with free roses for a year. Guests have the opportunity to win a dozen Passion Roses™ every month for a year— to share with someone they love or treat themselves.

Above All Flowers and New Bloom Solutions Will Join Forces With Black Girl Florists

Above All Flowers and New Bloom Solutions (AAF and NBS) just announced a collaboration with Black Girls Florists, which strengthens their mission of supporting small businesses and provides another platform to give space to all the voices in the flower industry. 

HilverdaFlorist Recaps IPM Essen 2023

February 2, 2023 HilverdaFlorist

After two years of absence, the team of HilverdaFlorist was happy to be back at IPM Essen: the world’s leading trade fair for horticulture. Exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry and garden features. No other fair offers so much plant diversity and so many plant innovations.