Florists Convince Companies to Rethink Negative Flower Ads

When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted fast. He reached out to the owner of the independent ticket broker — who happens to be a customer — and brought the negative floral remark to his attention. “’I know you didn’t create the ad’,” Bryant said to the ticket broker, “I’m just asking that you promote your services on their own merits.”

Petal to Metal: Rose Inspections Didn’t Stop During Shutdown

February 13, 2019 Associated Press

Throughout the five-week government shutdown, one essential government service continued at Miami International Airport: checking for exotic bugs in bunches of roses destined for Valentine’s Day bouquets.

Love Has Helped Floral Industry Thrive Despite Economic Swings

The floriculture industry is valued at about $43 billion and growing by about 7 percent a year, according to a recent report by N.Y.-based Future Market Insights. Soaring demand and well-orchestrated supply chains are allowing developing countries to get in on the trade.

Valentine’s Day: Why Fresh Flower Delivery is a Science

February 13, 2019 Julia Limitone, Fox News

Valentine’s Day is a celebration of romance and love around the world and also a big day for business.

Spring Meadow Nursery Owner Dale Deppe Receives WNLA Western Legend Award

February 12, 2019 Spring Meadow Nursery

The Western Nursery & Landscape Association (WNLA) recently honored several leaders in the horticulture industry at The Western 2019 trade show in Kansas City. WNLA is a regional trade association whose members represent all specialties within the horticulture industry, including independent retailers, landscape contractors, designers, architects and maintenance, wholesale and greenhouse growers, as well as those in horticulture education, research and students.