Global Market For Yeast To Reach US$3.06 Billion By 2015

San Jose, CA – The role of yeast in the fermentation process is well known for centuries. Although there are other chemical fermentation agents such as baking powder, none of them are as reliable as yeast, given the latter’s natural ability in aiding carbon-release, which gives food materials better texture, aroma, flavor, and taste. Against the backdrop of growing concerns over the use of monosodium glutamate (MSG) and GMP (disodium 5 guanylate) as synthetic flavor enhancers in food products, particularly processed foods, yeast, being a natural food flavor enhancer, is finding tremendous market opportunities in food industries across the world. Demand for yeast-based flavor enhancers, as an alternative to the synthetically derived food enhancers, is expected to grow substantially in the next few years. Demand for yeast in this application area is expected to receive a boost with research studies additionally highlighting yeast extracts as an effective alternative to synthetic food enhancers in improving textures, modifying mouth feel and creating fullness and richness in defatted (fat removed or fat reduced) products. Yeast extracts have also been discovered to reduce blandness in foods, for instance when salt content is reduced in sauces and soups. The ability of yeast to allow food manufacturers reduce salt content is a major advantage for yeast manufacturers, especially so given the European Union mandates (EU) to cut sodium levels in foods.

The growing popularity of customized yeasts is also proving to be a favorable trend for the global yeast market. Tailored specifically for unique end-user needs, customized yeast is increasingly gaining attention, given its ability to serve hitherto untapped market segments, and address relatively unmet end-use market needs. Targeted customization by bringing to the forefront unique value advantages will help sustain yeast demand in the upcoming years, especially so given the current levels of extreme commoditization, fierce competition, pricing pressures and receding profit margins. The ability to differentiate based on customization is therefore seen as an attractive strategy for manufacturers, expected to result in increased investments in R&D activities. Given the higher revenue earning potential and premium value image, specialty yeasts, such as, autolysed, plasmolysed and hydrolysed food yeasts, are expected to score the highest gains in the marketplace in the upcoming years.

As stated by the new market research report on yeast, Europe continues to remain the most prominent regional market for yeast, accounting for almost 50% of global market. Increasing consumption of bread, growth in the specialty food sector, advances in formulation, and greater demand for natural flavoring and ingredients are proving to be major growth drivers the European yeast market. Germany ranks as the largest regional market for yeast in Europe accounting for a 31.1% share of the regional market. Annual sales in United Kingdom, the second largest market, is forecast to rise by over US$50.8 million between the period 2010 and 2015.

Key players in the marketplace include AB Mauri, Royal DSM N.V., Kerry Group Plc., Lallemand Inc., Zeus IBA SpA., Lesaffre Group, Bio Springer, Synergy (High Wycombe) Limited, and Angel Yeast Co. Ltd.

The report titled “Yeast: A Global Strategic Business Report” published by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, export-import scenario, product overview, product introductions/innovations, recent industry activity and profiles of major players. The single segment report provides market estimates and projections for yeast in terms of annual dollar sales in US$ Million for Europe (France, Germany, UK and Rest of Europe) and the Rest of World markets. European market is further analyzed by application verticals, such as, Flavor Enhancers, Bakery, Animal Feed, Brewery and Others.

For more details about this research report, please visit here.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Source: Global Industry Analysts, Inc.