Old Town Baking Company In Rancho Cucamonga To Rename Its 'Squaw Bread'

RANCHO CUCAMONGA – A bakery in this city is changing the name of its popular squaw bread after some Native Americans deemed it offensive.

Old Town Baking Company owners have received emails and Facebook messages in recent weeks demanding that the name be changed.

Native American groups consider "squaw" a deeply derogatory term, said USC professor David Treuer, an acclaimed novelist who writes Native American-themed literature. Treuer said he was taken aback when he saw the bread during a recent visit to a local grocery store.

"I saw the bread and I was a little stunned," said David Treuer, who is from the Leech Lake Band of Ojibwe Indians in Minnesota.

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