Beef Checkoff Hosts Customized Beef Experience For Key Foodservice Purveyor
This year marks a significant shift in the way that the beef checkoff is working with retail and foodservice operators to build beef demand. The foodservice and retail influencer program (formerly known as Channel Marketing and B2B Marketing), has taken a new approach in how it supports the $682 billion foodservice segment with marketing and selling beef. The program is now focused on building deep, valuable relationships with key operators, suppliers and distributors that significantly impact beef demand and sales. …