KANSAS CITY, Mo. — The frenzied pace of today’s lifestyle, combined with an
economy that continues to struggle, means American families are looking for
convenient ways to prepare simple, delicious meals at home. Building upon the
success of its 2009 product launch, Borden Cheese has introduced two new
varieties of its popular Singles Sensations line of process cheese singles. The
new varieties Chipotle Cheddar and Hickory Smoked Swiss will help redefine
American staples like grilled cheese sandwiches and cheeseburgers.
The 100 percent farmer-owned cooperative that makes Borden Cheese knows that
providing consumers with creative meal-time solutions is imperative. In 2009,
overall restaurant traffic experienced the steepest decline since 1981,
according to the NPD Group. Although more and more families shift to eating more
meals at home, with demanding schedules, they are spending less time in the
kitchen.
“New Chipotle Cheddar and Hickory Smoked Swiss Singles Sensations let families
experiment with new flavors and take everyday meals from routine to robust,”
said Mark Korsmeyer, president of Global Dairy Products Group, a division of
Dairy Farmers of America, Inc. “When we developed Singles Sensations, we wanted
to make restaurant style flavors accessible to the everyday cook, so families
aren’t sacrificing variety.”
The new Singles Sensations varieties join three flavors that were introduced
last year Applewood Bacon Cheddar, Sun-dried Tomato Basil and Southwest
Pepperjack.
Visit www.FriendsOfElsie.com to locate retailers that carry Borden Cheese
Singles Sensations and to browse delicious recipes. For news and exclusive
offers from Borden Cheese, become a fan of Friends of Elsie on Facebook.
Borden Cheese is made by a cooperative that is 100 percent farmer-owned. When
consumers purchase Borden Cheese, 100 percent of the cooperative’s proceeds go
back to hard-working American dairy farmers and their families. Borden Cheese
products include natural shredded cheese, natural chunk cheese, string cheese,
natural cheese slices and individually wrapped process cheese singles. For
stories about the farmers behind Borden Cheese, recipes straight from the farm,
and a complete list of stores where Borden Cheese products are sold, visit
www.FriendsOfElsie.com.
Dairy Farmers of America, Inc. is a dairy marketing cooperative that serves and
is owned by nearly 18,000 dairy farmers in 48 states. DFA is one of the
country’s most diversified manufacturers of dairy products, food components and
ingredients, and is a leader in formulating and packaging shelf-stable dairy
products. For more information, call 1-888-DFA-MILK (332-6455) or visit
www.dfamilk.com.
Borden and Elsie trademarks used under license.
Source:
Borden Cheese