Charlotte, NC – Compass Group North America recently launched a new mobile ordering service that allows customers to pre-order and pay for their meal using their smartphones. Zipthru Mobile will be used with Compass’ retail brands, including BYOB™, 2Mato™, Mondo Subs™, Chickendipity™, Yan Can Cook™ and Create™.
This service launched August 29 at the BYOB™ burger concept at Quinnipiac University. The launch is being publicized with the new brand and includes a contest to win an iTouch.
“This mobile solution is perfect for driving sales in branded concepts,” says Tracy Vessillo, vice president of Innovations for the company. “It gives our customers a way to place orders when it fits into their day. It literally puts our stores at their fingertips! We fully expect that once customers use mobile ordering, they will continue to do so, based on the speed of the user-friendly software.”
A customer can quickly browse through the menu selections, choose a pick up time and pre-pay in just minutes. It eliminates wait times, and increases customer satisfaction.
In addition to featuring Compass’ retail brands, the mobile ordering service can be used for ordering from other café menu stations. This service was recently introduced at the New York Stock Exchange (NYSE) where customers are able to order items from the whole + sum™ wellness station as well as the grill, deli, pizza and hot entrée stations.
“The majority of the traders are unable to leave their desk for an extended period of time, so being able to order lunch from their phone and then just pick it up makes it easy and convenient for them”, says Bryce Cole, General Manager of the Eurest café at NYSE. “The order is pre-paid, so when they get to the café, they just go to the pickup window, show their id badge, take their bag and go – the whole process takes just a minute.”
This new service also offers customers the additional flexibility of being able to place and manage their orders using their PCs or iPads.
Compass Group plans to extend the mobile ordering service to other sectors including business & industry and college and university campuses this fall.
>> Watch how easy it is to use Compass Group’s Zipthru Mobile App: http://www.youtube.com/watch?v=pCOUUcXpr8Y
“We developed this app to meet the increasing demand from our customers for innovative mobile solutions,” says Mike Barner, vice president of Field Systems with Compass Group. “It provides a simple and convenient way to order from any smartphone mobile device. And, it simplifies things for our operations, with built-in order management tools that help to streamline and control the production and delivery processes.”
About Compass Group North America
Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company with $9.9 billion in revenues in 2010. With 428,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of 14.5 billion in the year to September 30, 2010. According to Fortune® Magazine 2011 Global 500 list, Compass Group is ranked the 11th largest employer in the world.
Source: Compass Group North America