Miami, Florida – Costa Farms has launched “GrowingStyle”, a digital magazine that targets a new eco-minded and tech savvy generation with appealing style, new plant information, trends and decorating how-to tips with houseplants.
GrowingStyle is the first eZine that focuses on branded content for decorating with houseplants. It uses the same technology as other innovative digital magazines and its look and feel is enhanced with additional detail, images and videos – all available as a free app for iPad, iPhone and Android-based devices.
“We want to attract gen X and Y who get most of their information digitally — whether online or through their smartphones,” says Jose Smith, president of Costa Farms. “Our new digital magazine connects with this mobile generation and brings them into the conversation about the benefits of houseplants to go truly green and enrich our lives.”
The smart and contemporary digital magazine hits all the right buttons to attract a younger generation to growing and decorating with houseplants.
Hip and colorful images combine with short, effective tips and decorating trends to capture this generation’s attention to grow and decorate their homes, offices and apartments with indoor plants.
Doug Jimerson, editor-in-chief of all gardening content for Better Homes & Gardens, welcomed the new digital magazine, saying, “This is yet another tool that expands the fascinating world of plants to a younger generation and helps grow our entire industry.”
To access the digital magazine, visit GrowingStyleMag.com. Once there you can share articles via your favorite social networks and get direct links to related online resources. When it comes to the best green coverage in the business, Costa Farms has you covered—on the web and on your smartphone!
About Costa Farms: Costa Farms is the largest producer of indoor houseplants in the world. Founded in 1961 by Jose Costa, Costa Farms is a third generation, family owned business that globally stretches over 4,200 acres and employs approximately 2,800 people. Along with thriving indoor and bedding plant divisions, Costa Farms’ operations are located in Florida and North Carolina, and abroad in the Dominican Republic, and Far East.
Source: Costa Farms