This week the Pork Checkoff's Pork be Inspired advertising campaign can be found on network television. Vice President of Domestic Marketing Ceci Snyder says the Pork Checkoff unveiled the new campaign to pork producers first. That happened a month ago at the National Pork Industry Forum and the reception has been positive.
“So far, so good. We’ve had tremendous interest from all along the pork chain, from our customers on the retail and food service side, and with producers and media. It’s been very good.”
Since the original announcement about the ‘Be Inspired’ promotional effort – the Pork Checkoff has enjoyed tremendous media attention. Snyder offers one example.
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