On Friday, February 7, 2014 at 2PM Del Monte Fresh Produce N.A., Inc. (Del Monte) will present ValuMarket Supermarket the Grand Prize award of a truckload of pineapple and an ounce of gold as the winner of the Del Monte Gold® Extra Sweet Pineapple “Gold for Gold” national retail pirate display contest.
Del Monte Fresh Produce N.A., Inc. (Del Monte) launched a first-of-its-kind pineapple promotion: “Gold for Gold” throughout the month of November. The consumer promotion encouraged US and Canadian grocery shoppers to enjoy Del Monte Gold®
Extra Sweet Pineapples and participate in an exciting sweepstakes housed on Facebook. To entice consumers to the Del Monte Gold® in-store pineapple displays, retailers were encouraged to participate in a pirate display competition.
Source: Del Monte Fresh Produce N.A.