NEW YORK, NEW YORK – MOAB Superfruit Blend™ Juice, exclusively distributed by Frieda’s Inc., made its debut in signature grown-up cocktails atCooking Light’s first-ever Light Up The Night tasting event, presented by Citi, held at The High Line in New York City.
The tasting event held September 21st was a culinary experience with an array of creative cocktails, craft beer, wines from Sonoma County and a gourmet menu featuring custom-created dishes for the event.Cooking Light’s LightUp the Night event, presented by Citi, was launched as part of the brand’s 25th anniversary celebration.
Mixologists created one-of-a-kind cocktails to complementMOAB’s signature Açai Superfruit Blend. Guests enjoyed three versions of a MOAB Açai cocktail, including one made with tequila and fresh lime, a vodka version with freshly muddled mint leaves and anAçai cocktail made with light rum and lemon juice.
“Cooking Light and Frieda’s encourage fresh foods, and MOAB fits into this seamlessly,” said Karen Caplan, President and CEO of Frieda’s Inc. “The cocktails were a tremendous hit with everyone. They were light and tasted wonderful with the all-natural juice.”
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more atwww.friedas.com
About MOAB
TerryXanthos, president of MOAB, created MOAB Superfruit Blend™ Juices to offer a unique and healthy juice line featuring the top three antioxidant fruits. Terry and his father, Tony Xanthos, are considered “superfruit pioneers,” and they were the first to import wild-harvested BrazilianAçai into the United States, while maintaining a commitment to corporate responsibility by sponsoring a school in the Amazon for the children living onAçai and Cupuaçu plantations. MOAB is exclusively distributed by Frieda’s, a unique women- and family-owned specialty produce distributor and marketer based in Los Alamitos, Calif. Learn more at www.friedas.com
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Source: Frieda’s Inc.